Adam Brouwer – Social Media Coordinator at WA Police
What do you do?
Working in the Police Media Unit, I oversee the WA Police’s social media presence. In 2011 we launched a Facebook and Twitter account where we now have over 37,000 Facebook fans and 13,000 Twitter followers. In my role I am also involved in trialling social media at a local level – training local police teams to use Twitter on their smart phones to provide communities with relevant information.
What’s a typical work day for you?
Each day we look at incidents that have occurred and post those that are in the public’s interest, or those in which we need public assistance. Staff from other Departments will also ask for our assistance with their cases; this can be anything from identifying people in CCTV footage to returning lost property.
What do you enjoy about your job?
I find the most rewarding part of my job is when we ask for assistance from the public and through social media networking we get a positive result! We recently had a camera left on the doorstep of one of our stations and within 46 minutes of posting a photo of it on Facebook, the owner had contacted us!
What are some of the main challenges involved in your job?
I think the main challenge for all people working in social media is to keep their posts varied and engaging. This is essential for growing your followers and unfortunately there is no silver bullet. You just need to keep plugging away. Over our morning coffee each day we throw social media ideas around, some of them are a little crazy but some do make it – for example we recently asked our followers “If Vulcan the explosives detection dog could speak, what do you think he would be saying in this photo?” The responses we got from people were classic! These fun posts keep people engaged with the WA Police, and then when we do ask for assistance with something serious, they are more than willing to help.
Do you have any tips for others thinking about a similar career?
You might not be able to get the exact job that you are looking for straight away, but see what else is available within the particular organisation or industry that you are interested in. If your goal is to get into social media, you could start by looking at public relations, digital media or marketing. Over time you will gain experience and when positions arise you will be in with a better chance!
We think Adam’s blog is fantastic! For more information on social media careers, you can check out My Future’s video on social media managers or come in and see one of our friendly careers advisors! Don’t forget to like us on Facebook too!